Here's my latest talk about why multi-device publishing is important—it's not about smartphones, it's about separating content from form. Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We’re outmatched. There aren’t enough designers and developers to battle every platform. There aren’t enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We’ll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We’ll have to change our production workflow so we’re not just shoveling content from one output to another. And we’ll have to enhance our content management tools and interfaces so they’re ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy that treats all our platforms as if they’re equally important.

De l'auteur de Stratégie de contenu mobile. La présentation date d'octobre 2014, mais elle est toujours aussi inspirante. En résumé, WYSIWYG should be dead, and so the PDFs...